Solar Racing Basics: Sponsorship


Click to zoom / Public domain image

Continuing the analysis of my Solar Racing Basics Poster (see this tag), the cost of logistics, and of building a car, mean that sponsorship is critical. There are three main kinds:

  • Cash sponsorship from companies
  • In-kind sponsorship (free or reduced-price products and services) from companies
  • Crowdfunding (donations)

Major cash sponsors are often acknowledged in the name of the team, e.g. Vattenfall, Agoria, or Top Dutch (the latter is a marketing campaign for the three northern provinces of the Netherlands). Alternatively, major cash sponsors can be acknowledged in the name of the car, e.g. Covestro Sonnenwagen from Sonnenwagen Aachen, thyssenkrupp blue.cruiser from Bochum, or Unlimited (Western Sydney University motto) from Western Sydney Solar Team.

In-kind sponsors often appreciate positive media coverage of the product or service, or photographs of the product or service in use.

Crowdfunding can be particularly promising when a team effectively represents a nation, region, or state, e.g. Agoria (Belgium), EcoPhoton (Malaysia), STC (Thailand), Hyadi (Mexico), or Top Dutch (three northern provinces of the Netherlands).

 
Click to zoom / Image credits: Anthony Dekker (Agoria’s sponsor logos on the side of their car and Western Sydney’s Unlimited 3.0 painted in their university’s colour)

To read more, see these posts from from team Arrow:


World Solar Challenge: Team 30

30  Clenergy Team Arrow (Arrow1-GT)

Team Arrow, who were founded in 2012 and are based in Queensland, came 7th in the 2013 WSC Challenger class, and 5th in the recent Abu Dhabi Solar Challenge. That’s a superb performance for a relatively new team, and they can only get better. This year, they are back in the World Solar Challenge, racing Arrow1-GT. Good luck, team 30!

For up-to-date lists of all World Solar Challenge 2015 teams, see: