Above, the calendar for June (click for hi-res image). See more calendars here.
Thank you, Alfred Korzybski.
In 1978 I started senior high school (year 11 and 12). That was a year of terrorism – a bomb was exploded outside the Sydney Hilton Hotel by the Ananda Marga group (apparently in an attempt to kill Indian prime minister Morarji Desai), and former Italian prime minister Aldo Moro (below) was kidnapped and murdered by the Red Brigades. On a more positive note, John Paul II became the first Polish pope, and helped to chip away at the power of the Soviet Union.
That year also marked the debut of the soap opera Dallas and the comic strip Garfield. In science, James Christy at the United States Naval Observatory discovered Pluto’s moon Charon. We finally got a good look at it in 2015:
In computing, the Turing Award went to Robert Floyd, for his work in programming languages and algorithms. Intel introduced the 8086, the first of the x86 microprocessors which are still the most common CPUs in personal computers and laptops today. The game Space Invaders also had its debut:
The year 1978 also saw the release of the unsatisfactory animated version of The Lord of the Rings, and a number of interesting albums, including The Kick Inside by Kate Bush, Pyramid by The Alan Parsons Project, Dire Straits by the band of the same name, the electronic Équinoxe by Jean Michel Jarre, and Jeff Wayne’s Musical Version of The War of the Worlds:
Sometimes we are just fooling ourselves. Nothing good comes of that.
In traditional Christian theology, Satan is the ultimate marketing genius. Not being able to create, Satan has no actual product to sell – merely illusions. However, being a fallen angel, he does have supernatural intelligence. He also has a large crowd of “influencers” willing to endorse the nonexistent product. The book and film of Stephen King’s Needful Things illustrate the concept brilliantly, as the main character (played to perfection by Max von Sydow) uses his supernatural marketing genius to con people into trading their souls for useless bits of junk:
Of course, that kind of marketing is an ideal that mere human beings cannot achieve. Beneath the ridiculous Kendall Jenner advertisement, Pepsi has an actual product to sell. It may only be flavoured sugar-water, but that’s not a product to be sneered at – I remember a hot day in rural Thailand some decades ago when it was the only safe thing to drink.
Yet we may be closing in on what Max von Sydow could do. Browser history analysis and sophisticated predictive algorithms can stand in for the supernatural intelligence. YouTube helps to sell the illusion. And Instagram provides influencers galore. The recent Fyre Festival is perhaps the closest approach ever to the ideal. The musicians, accommodation, and food promised to the paying clientele do not appear ever to have been organised (although there apparently were a few waterlogged tents and cheese sandwiches). But the promo was great.